Privacy Policy

The Dwelling Index ("we," "us," or "our") operates the website thedwellingindex.com. This Privacy Policy explains how we collect, use, and protect information when you visit our site.

Information We Collect

Analytics Data

We use Google Analytics 4 (GA4) and Microsoft Clarity to understand how visitors use our site. These services collect anonymized data including:

• Pages visited and time spent on each page
• Referring website or search engine
• Device type, browser, and operating system
• Approximate geographic location (city/region level)
• Session recordings and heatmaps (Clarity)

GA4 is configured with IP anonymization enabled. We do not use analytics data to identify individual visitors.

Form Data

If you use our tools, request a report, or sign up for resources, we may collect information you voluntarily provide, including your email address, ZIP code, property type, home value range, mortgage balance range, equity range, ADU goals, budget range, timeline, preferred ADU type, and state or city. We use this information to deliver the requested resource, provide location-specific ADU information, personalize planning guidance, and improve our tools.

Contact Information

If you contact us via email, we retain your email address and message content to respond to your inquiry and improve our content.

Cookies and Tracking Technologies

Our site uses cookies set by Google Analytics and Microsoft Clarity for analytics purposes. These cookies help us understand aggregate usage patterns. We do not use cookies for advertising targeting.

Affiliate links on our site may set cookies through the affiliate partner's platform when clicked. These cookies are governed by the respective partner's privacy policy.

Third-Party Services

We use the following third-party services:

• Google Analytics 4 — website analytics (Google Privacy Policy)
• Microsoft Clarity — session recording and heatmaps (Microsoft Privacy Statement)
• Vercel — website hosting (Vercel Privacy Policy)

How We Use Your Information

We use the information we collect to:

• Improve our content and user experience
• Deliver resources and tools you request
• Respond to your inquiries
• Understand aggregate usage patterns

We do not sell, rent, or share your personal information with third parties for marketing purposes.

State Privacy Rights

Residents of certain states, including California, may have additional privacy rights regarding access to, deletion of, or correction of personal information we collect, as well as the right to know what categories of information we collect and how we use them. To make a privacy request, email us at privacy@thedwellingindex.com.

Your Rights

You have the right to:

• Request access to any personal information we hold about you
• Request deletion of your personal information
• Opt out of analytics tracking by using browser privacy settings or installing the Google Analytics opt-out browser add-on

Data Retention

Analytics data is retained according to the default retention settings of each analytics platform. Contact information is retained for as long as necessary to fulfill the purpose for which it was provided.

Children's Privacy

Our site is not directed at individuals under 18 years of age. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be reflected on this page with an updated "Last updated" date.

Contact

For privacy-related questions or requests, contact us at privacy@thedwellingindex.com.